E3
Charged with the daunting task of creating a one of a kind environment for one of the world’s most cutting edge technology manufacturers, Classic Tents designed, customized, produced and constructed one of the year’s most dramatic and “edgy” temporary tent structures. Hired by Sony’s PlayStation to create the environment for the launch of their new personal game player during the Electronic Entertainment Exposition (E3), the world’s largest computer and video gaming tradeshow, Aztec set out to design a tent structure seamlessly integrated with one of LA’s most iconic buildings, the Pacific Design Center. The result was a circular, 100-ft clear-span structure with several radial clear-span “arms” reaching out. These arms allowed many entertaining possibilities and provided event coordinators limitless possibilities for event experience. Lighting was a key component as well.